Theoretical Predictors of Female Entrepreneurial Activity Start-up : Assessing Individual Entrepreneurial Orientation as a Mediating Variable in Thatta, Tharparkar, and Umerkot

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Volume 6 Issue 2, 2025

Author(s):

Marvi Soomro (Corresponding Author)
Begum Nusrat Bhutto Women University, sukkur, Pakistan
marvi@bnbwu.edu.pk

Parkash Lal
The Sheikh Ayaz University, Shikarpur, Pakistan
parkash.lal@saus.edu.pk

Abdul Rasheed Mangi
Shah Abdul Latif University, Shahdadkot campus , Pakistan
mangi@salu.edu.pk

Mohammad Ali Brohi
The Sheikh Ayaz University, Shikarpur, Pakistan
brohi.mali@saus.edu.pk

Chandan lal
hah Abdul Latif University, Khairpur, Pakistan
chandan.rohra@salu.edu.pk

Abstract The paper analyzed the impact of theretical predictors on Individual Entrepreneurial orientation (IEO) and indirect impact of theoretical predictors through mediating IEO in determining female entrepreneurial activities. Using a convenience sampling technique, we collected data from 387 female respondents in Thatta, tharparker and merkot . To assess the model's fitness, reliability, and validity, we used confirmatory factor analysis while we tested the hypothesis using Smart-Pls. The finding affirms that theoretical predictors such as personality traits except for risk-taking, push Motivation, and perceived access to finance significantly affect the IEO and also have a significant positive relationship with female entrepreneurial activities. Principally, theoretical predictors of female entrepreneurship significantly mediate the relationship between personality traits except for risk-taking, push Motivation, and perceived access to finance and also have a positive association with female entrepreneurial activities. The results support planning new policies for a better institutional environment, Percieved access to professional networks, and Govt and NGO assistance. This paper imparts to present the literature by acknowledging the mediating effect of IEO on theoretical predictors and Female entrepreneurship Activity (FEA). This paper also augments the scarce IEO literature.
Keywords Personality traits, push, and pull Motivation, Institutional Environment, Perceived access to finance, access to professional networks, Government & NGOs Assistance.
Year 2025
Volume 6
Issue 2
Type Research paper, manuscript, article
Recognized by Higher Education Commission of Pakistan, HEC
Category "Y"
Journal Name ILMA Journal of Social Sciences & Economics
Publisher Name ILMA University
Jel Classification G33, O16, M14, C23, L25
DOI
ISSN no (E, Electronic) 2790-5896
ISSN no (P, Print) 2709-2232
Country Pakistan
City Karachi
Institution Type University
Journal Type Open Access
Manuscript Processing Blind Peer Reviewed
Format PDF
Paper Link http://ijsse.ilmauniversity.edu.pk/arc/Vol6./pdf/v2/5.pdf